Special Projects.
A compilation of ad-hoc content and marketing projects that I have overseen and executed.
Ohora Singapore Hari Raya 2022
Hari Raya 2022 campaign for Korean semi-cured gel nails brand, Ohora.
Ohora Singapore Launch
Branding and launch campaign for Korean semi-cured gel nails brand, Ohora.
Roots & Ceremony Brand Launch
Branding and launch campaign for local wellness brand, Roots and Ceremony.
SocietyA Fall/Winter 2021
The Fall/Winter 2021 campaign, featuring the FW21 collections from our designers and brands.
SocietyA Beauty’s Year In Review
A campaign celebrating SocietyA Beauty’s first-year anniversary.
SocietyA Homeware Launch
The launch campaign of SocietyA’s new pillar, focusing on homeware.
SocietyA x Tibaeg
A collaboration collection between multi-label store SocietyA and Korean fashion brand Tibaeg.
SocietyA Spring/Summer 2021
The Spring/Summer 2021 campaign, featuring the SS21 collections from our designers and brands.
SocietyA x Xinnatex
A collaboration collection between multi-label store SocietyA and New York fashion brand Xinnatex New York.