SocietyA Charity Grab Bags

About the project

Title: “SocietyA Charity Grab Bags”

Type: CSR campaign

In August 2021, we launched SocietyA Charity Grab Bags, where customers can purchase grab bags for $100, and receive back sevenfold in apparels from their favourite Asian designers including LIE, PH5, Tibaeg, and more!⁠⁠ Plus, in conjunction with Singapore Council of Women's Organisations, all net proceeds will be donated to Star Shelter to benefit the women and children survivors of domestic violence.⁠⁠

We received massive media attention from titles such as Nuyou Singapore, Her World Singapore, as well as influencers like Sara Ann K and Christabel Chua.

The Charity Grab Bags project was ended two weeks early due to overwhelming response.

Scope: Product styling / Content creation / Influencer marketing / Video production

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Campaign

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Social media launch

The launch was done across Instagram and Facebook, and we had key media publications and influencers share the campaign assets on their channels as well.