SocietyA x Tibaeg
About the project
Title: “SocietyA x Tibaeg 2021”
Type: Launch campaign
About the collection
Inspired by the gardenscapes of Singapore's Gardens by the Bay, Tibaeg's Eun Ae translates her inspiration into a mixture of vibrant and moody patterns to reflect the beauty of the Gardens both in the day and at night.
Furthermore, the designer debuts a new silhouette in the form of a trench coat that can also be worn as a dress. Still, lovers of Eun Ae's recognisably feminine aesthetics will find delight in a tiered dress that's playfully chic.
Scope: Fashion styling / Content creation / Video production
Campaign
Social media launch
The launch was done across Instagram and Facebook, with accompanying advertising campaigns ran across social media. We also had an Instagram Live with the designer to talk more about the collection.