SocietyA x Xinnatex
About the project
Title: “SocietyA x Xinnatex 2021”
Type: Launch campaign
About the collection
Capturing the contemporary and modern spirit of Singapore, this collaboration collection takes Xinnatex's signature use of minimalist designs and dresses it up with luxe textures and flirty silhouettes. The result is a celebration of modernity and the energy of the city.
Scope: Creative direction / Fashion styling / Content creation / Video production
Campaign
Social media launch
The launch was done across Instagram and Facebook, with accompanying advertising campaigns ran across social media. We also had an Instagram Live with the designers to talk more about the collection.