Ohora Singapore Launch

About the project

*Title: “#OurOhoraOurWay”*
*Type: Branding, Launch campaign*

In February 2022, we had the privilege of helping Ohora launch its brand in Singapore. As part of this project, we explored the key draw of Ohora’s semi-cured gel nails: that you can use these interchangeable and easy-to-use nail stickers to express your true fashion personality.

After a soft launch – where influencers were asked to showcase the nails in their unique way with the hashtag #MyOhoraWay – the launch campaign was conceived as a continuation of that messaging: #OurOhoraOurWay. We wanted to encourage our audiences to showcase how they would wear Ohora nails.

Scope: Creative direction / Content creation / Influencer marketing / Video production