SocietyA Spring/Summer 2021
About the project
Title: “SocietyA Spring/Summer 2021: A New Dawn”
Type: Fashion campaign
The Spring/Summer 2021 collections campaign, celebrating the launch of SocietyA’s SS21 collections from top Asian brands:
MINJUKIM
Kimhekim
Peggy Hartanto
LIE
P by Panache
Sean Sheila
Jonathan Liang
Tibaeg
Scope: Creative direction / Fashion styling / Content creation / Video production
Campaign
Social media launch
The launch was done across Instagram and Facebook, with accompanying ads ran across social media. We also had an Instagram Live with SocietyA’s Founder and Lead Buyer to talk more about the collections.