Roots & Ceremony Brand Launch
About the project
Title: “Roots & Ceremony”
Type: Branding, Launch campaign
In late October 2021, we were tasked by the founder of Roots & Ceremony to create a brand identity that would encompass her brand’s ethos: that mindfulness and holistic healing begins with yourself.
As part of the launch campaign, we ideated a series of visuals that paid homage to the feeling of introspection, body and self. We also worked with several micro-influencers to increase the brand’s reach through organic messaging, purposeful seeding and cohesive storytelling.
Scope: Creative direction / Product styling / Content creation / Influencer marketing / Video production
Campaign
Influencer launch
The launch was done in partnership with a select group of locally-based beauty and lifestyle influencers, as part of the #HowAreYouReally campaign. Through the campaign we aimed to invite them to put aside their social media veneer and embrace vulnerability in one’s self.
We reached out to 25 storytellers for this project, and received a total estimate of 5,400 likes.
Image: @ddebrajane