SocietyA Homeware Launch
About the project
Title: “SocietyA: Welcome Home”
Type: Launch campaign
In May of 2021, SocietyA launched a new pillar that focused on curating the best in Asian homeware designers and brands.
Seeking to showcase the most promising and esteemed homeware brands and designers, SocietyA Home seeks to provide customers with unique and beautiful additions that they can bring into their personal spaces.
SocietyA Home will have pride of place for Asian-owned, Asia-based, and Asia-produced brands and products. Through our curation of labels, we aim to spotlight designers who embody a keen eye for design and aesthetics, without compromising functionality.
Welcome home. Welcome SocietyA Home.
Scope: Creative direction / Interior styling / Content creation
Campaign
Pre-launch campaign
We had some tastemakers and creative industry leaders style some of our homeware items in their own space, and to share what home meant to them. These photos and quotes led up to the launch of our homeware pillar.
Social media launch
The launch was done across Instagram and Facebook, with accompanying ads ran across social media. We also had an Instagram Live with SocietyA’s Founder and Lead Buyer to talk more about the new pillar.